Harnn and Thann Marketing Plan

Harnn and Thann Marketing Plan Free Online Research Papers EXECUTIVE SUMMARY The objectives of the report is to analyze the German natural home spa product market based on the previous Socio-cultural analysis and Economic analysis in order to devise marketing plan for Harnn and Thann. This report describes the detail plan for Harnn and Thann’s premium products that will penetrate to German market. To start with Market Audit, it is important to understand our own company’s strengths and competencies as well as the foreign market needs. An absolute research is required for Harnn and Thann’s aggressive advantage and the major problems as well as resistances that might challenge their product acceptance. The competitors’ analysis which is mentioning in this report, are L’Occitane of France, Crabtree and Evelyn of US, Aveda of US, Molton Brown of the United Kingdom Another part is the preliminary marketing plan which consist of Marketing objectives, the types of promotional mix, the distribution mode and distribution channels which fit to German market. In this section also mention about price determination, term of sale and methods of payment which will be used in this case and finally we provide the Pro forma financial statement and budgets and analysis of resource requirements. With the successful research and marketing plan is resulting in company’s achievement in its goal and ability to expand its business with broaden opportunities in Germany. A. PART ONE – MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS I. Introduction The purpose of this paper is to do marketing plan for retail and wholesale Harnn and Thann natural home spa products, natural skin care, unique aromatherapy products and gift sets in Germany. Since Harnn and Thann, a young energetic Thai company, has a plan to expand their business to Germany by setting up their outlets and distribute the products to local distributors. Based on the result of Socio-cultural and economic analysis, today, Germany has an undeniable potential market and opportunities becoming available in the beauty, wellness and health therapy sector which has the reputation as one of the most comprehensive spa cultures in Europe.(Spa: Sanus per Aquam an Old Roman Cure, n.d.).(13) In other word, Harnn and Thann are convinced that Germany is the next treasure for them to spread out their premium products and verifying their reliable name in EU market after their previously disclosure in few countries in EU. However, the marketing strategies to be used in German market i s crucial and thus, the research need to be done carefully by analyzing market audit and marketing plan based on provided socio-cultural analysis and economic analysis in assignment one and two respectively. II. The Products Harnn and Thann aromatherapy products which uses natural ingredients. 2.1 Perceived Product Innovation 2.1.1 Relative Advantage i. Harnn natural plant extracts are active ingredients which can counter stress and allows you to exile yourself from the urban environment and way of life. These traditional extracts/ medication have been proven by scientifically. Harnn natural plant extracts in hair and body care products nourish, clean, soothe and also protects the natural balance of ones skin and hair. ii. Harnn natural spa products improve circulations and stimulates ones senses when used with traditional massage techniques. iii. Harnn home fragranced products and other similar accessories create a different environment within ones home. Such products come in different dynamic colors, shapes, textures and fragrances which craft a relaxing and a pleasant environment. (Harnn, 2008) iv. Thann products concentrate more towards using plant extracts to develop natural aromatherapy products. (Thann, 2008) 2.1.2 Compatibility Harnn and Thann products are made from natural plant extracts and work towards creating a more natural environment through their diverse and dynamic characteristics of their products. According to International Social Survey Program, the data shows that there has been increased spending on the environment in countries like Germany. This shows great compatibility between Harnn and Thann’s product theme and the objectives of creating a â€Å"greener† and natural environment in Germany. (Skrentny, 1993) 2.1.3 Complexity Harnn and Thann products are easy to use without complicated packaging. The layout makes Harnn and Thann’s products more appealing yet simple. 2.1.4 Trialability Harnn and Thann aromatherapy products when on display in stores create a closer bond between customers and the product. It allows customers to choose which smell of their preference. 2.1.5 Observability Its appealing yet simple packaging creates a competitive advantage over other spa products. 2.2 Problems and Resistances to product acceptance German consumers prefer to use its country’s products rather than foreign products. Studies have shown that most youth, the more educated, and consumers who are more familiar with the products would be more willing to try out foreign products. However, a big factor that can cause product acceptance in Germany is consumer nationalism. For example, Japanese cars are more favored over American cars by Americans. However, because of consumer nationalism, in Germany, German made cars are rated higher over Japanese cars. (Papadopoulos Heslop, 1992) Harnn and Thann could face product acceptance due to such factors. However, Thai spa products have created a good reputation around the world for its traditional and natural approach. Harnn and Thann has expanded it stores into countries like Australia, Canada, Cyprus, Finland, France, Guam, Indonesia, Japan, Malaysia, Estonia, Poland, Portugal, Spain, Sweden, Singapore, Taiwan, Thailand, Vietnam and Ukraine. Its expansion into Europe especially, shows the company’s growth and success. In the period from 1996 to 2006, the number of wealthy people earning more than 200 percent of the average income level went from 6.4 to 9.2 percent and the number of poor earning less than 50 percent of the average increased from 7.3 to 11.4 percent. (Germanys Middle Class Shrinking Fast, Study Says, 2008) This tells us that the average income levels have been rising. With increased incomes come increased spending, therefore we look at opportunities where Germans can spend more on luxury products and other wants. 2.3 SWOT Analysis a. Strengths ? Thailand is one of an undeniable world renowned destination spa. ? An excellent reputation which considered #1 in Asia. ? Natural, organic, and non-animal tested ingredients ? Rich powerful mother company – No franchises ? EU accepted as it is already disclosed in some EU countries. ? Romantic and relaxing image with huge product range ? Premium product with high affordability. b. Weaknesses ? Low brand awareness ? Harnn and Thann has no experience in Germany especially, high challenges with local competitors who are already well established. Therefore Harnn and Thann probably have to face some problems initially. ? Young company which has established in 1999 for Harnn and in 2002 for Thann. ? There are a lot of gaps to fill in terms of Research Development in EU. c. Opportunities ? Boosting confidence of consumer by falling unemployment rates and rising GDP ? Germany has one of the most comprehensive spa cultures in Europe ? Booming demand of skin care products by aging population ? Market development space d. Threats ? Strong competitors ? Adapting to the culture differences Tendency of male caring about appearance Tendency of free time activities ? Culture differences III. The Market 3.1 Market in which the product is to be sold 3.1.1 Geographical Region i. Spas are very popular in Germany and have been around since Harnn and Thann will look at opening in three major towns/ cities where it can reach its target market easier in Germany. ? Aachen is a town on the west of Germany bordering with Belgium and Netherlands. This spa town offers many historic sites and hosts many annual cultural events and festivals. Aachen is an ideal place to get away and spend a good few days to relax and get away from the city life. One can drive or take a train to Aachen. Aachen is a major hub for the European trains. Trains connect to cities like Cologne, Brussels, and Herleen. (Hartley, n.d.) Harnn and Thann will benefit from such a town because it makes it easier to reach its target market. Aachen being a tourist destination will allow Harnn and Thann to sell its products to hotels and spas. ? Munich is a vibrant city south of Germany. This city attracts a lot of tourists from all around the world. Opening Harnn and Thann retail outlets in malls will allow consumers to bring a natural and a relaxed environment to their homes in comparison to the fast moving city life. Munich offers travelers the choice from its international airport, underground railways, suburb trains, trams and buses. ? Baden-Baden is situated at the foot of the Black Forest. This is another relaxed tourist destination with a number parks and gardens. It is a small town which is easy to get to either by air or train. (Baden-Baden, n.d.) Sale of Harnn and Thann products can be sold to hotels and spas in this small tourist destination once again reaching out easier to its target market. 3.1.2 Consumer buying habits The idea of Germans loving spas is to relax. There are a lot of spa towns and holiday destinations in Germany. Due to the trend of turning more environmental, consumers are more conscious about the environment and prefer more environmental friendly products. However, research has shown the buying trends of foreign products to be less attractive to Germans. (Papadopoulos Heslop, 1992) 3.1.3 Distribution of the product Distribute to retail outlets at shopping malls, hotel retail store and direct selling and distribution as accessories for hotels and spas. 3.1.4 Advertising and Promotion 3.1.4.1 Media Used Advertise in Magazines like Elle, GQ, Marie Claire to promote Harnn and Thann natural spa products (promote here only because we want to reach a niche market rather than target a mass audience. Another media used is through brochures placed at information desks of shopping malls. 3.1.4.2 Sales Promotions Registered members of Harnn and Thann are given product discounts up to 15 percent retail outlets/stores, and discount coupons to established spas. 3.1.5 Pricing Strategy In the period from 1996 to 2006, the number of wealthy people earning more than 200 percent of the average income level went from 6.4 to 9.2 percent and the number of poor earning less than 50 percent of the average increased from 7.3 to 11.4 percent. (Germanys Middle Class Shrinking Fast, Study Says, 2008) Even though we see an increasing rate of average income, entering the reserved German market as a foreign product is difficult. Germans are less price sensitive due to their high incomes but are more hesitant and reluctant to buy imported products. Therefore, our prices should be positioned well for the middle income earners yet still delivering quality aromatic natural spa products. Harnn and Thann’s pricing objective is to offer rising income earners a taste of luxury and comfort. 3.2 Compare and Contrast your product and competition product(s) 3.2.1 Competitor’s product(s) 3.2.1.1 Brand name 3.2.1.2 B. PART TWO – PRELIMINARY MARKETING PLAN I. Marketing Plan Enter the German market and create awareness of Harnn and Thann aromatherapy natural home spa products. 1.1 Marketing Objectives To gain spontaneous consumer awareness to 20 percent of the target market within one year and to communicate that Harnn and Thann is the only one that provides a sense of authentic home Thai products for better physical health and natural radiance. 1.1.1 Product Objectives i. To offer the German market a sense of authentic home Thai products for better physical health and natural radiance. ii. To exploit a holiday destination in Germany as a market for authentic Spa products from Harnn and Thann, a product of Thailand that is well renowned for its traditional spa products. iii. To create awareness of Harnn and Thann spa products, in a holiday destination in Germany. 1.1.2 Selling Objectives i. Gain spontaneous brand awareness of 20 percent of the target market within the first year upon entry. ii. Gain a market share of 5 percent within the first 6 months upon entry. 1.2 Product adaptation or modification Core Component The design will not change according to German culture since we are emphasizing on the Thai traditional natural spa products. Packaging Packaging will differ from products; however we would emphasize on products like for example natural hair products will come in different sizes like in bottles of 50ml or 100ml. Labeling and text used will be inscribed in German. As for products sold for hotels and spas, bundled packaging will be employed. 1.3 Promotional Mix (personal selling, advertising, publicity, and sales promotion) A. Advertising i. Objectives Gain spontaneous brand awareness of 20 percent of the target market within the first year upon entry. ii. Media Mix Print media- Magazines like Elle, GQ and Marie Claire Brochures We use magazines and brochures only due to cost factors. In addition, magazines such as Elle already have a certain group of people who read it, therefore making it more effective for Harnn and Thann to reach its target market. iii. Message Take your body, mind and soul closer to nature with Harnn and Thann’s aroma therapeutic natural home spa products. iv. Sales Promotions Registered members of Harnn and Thann are given product discounts up to 15 percent retail outlets/stores, and discount coupons to established spas. PEST Analysis ? Political (and legal) forces i. Stable political environment ii. Reduce the Trade Restrictions ? Economic forces i. The German economy has been improving since early 2006. ii. Both GDP and consumer spending have increased to +2.7% and + 1.8% respectively. iii. Positive changes in the economy in 2009. ? Sociocultural forces i. Nuclear family, high family income, 66% middle age population ? Technological forces i. Germany has 50.4 million internet users. ii. Ranked 4th of the World’s internet users 1.4 Distribution 1.4.1 Mode selection Harnn and Thann choose Multi-distribution mode like air freight, ocean freight and road transport for their product distribution. The company plan to distribute the products to retailer or distributors by Air freight via Dubai (DXB). (Airfreight, n.d.) (10) By choosing this option helps the company to distribute their products on time. On the other hand, as for distribution to their 3 outlets in Aachen, Baden-Baden and Munich Harnn and Thann use Ocean freight which categorize in Less- than- container loads. It is the ideal solution for smaller shipments as it is more suitable for larger quantity and time constraints is not crucial. Furthermore Harnn and Thann can use road transport to distribute their products to their distributors in other major city. (Ocean freight, n.d.) (9) 1.4.2 Port selection Harnn and Thann ship their products from Lat Krabang port to the port of Hamburg which is Germany’s biggest seaport, and Europe’s second largest, turning over almost 6.1 million TEU standard containers in 2003. (The Largest Ports, n.d.) (11) The port of Hamburg handles 28 percent of all container traffic in Northern Europe. (Germany: Europe’s Logistics Hub, 2005) (12) 1.4.3 Freight forwarding Harnn and Thann choose Maersk Logistics Thailand as a freight forwarder since Maersk Logistics is one of a recognized and leader of international logistics companies with an excellent wide range services. Moreover, the forwarder will handle all documentations needed to meet the export customs and destination requirements such as Bill of lading, and all shipping documents. Maersk Logistics will also help in arranging warehouse storage and distributions as well as insurance claim if required (Value added services, n.d.) (14) 1.5 Channels of Distribution (Micro analysis) 1. Retailers a. Type and Number of retail stores b. Retail Markup for products in each type of retail store c. Method of operation for each type (cash/ credit) d. Scale of operation for each type (small/large) 2. Wholesale middlemen a. Type and number of wholesale middlemen b. Markup for class of products by each type c. Methods of operation for each type (cash/ credit d. Scale of operation (small/large) 3. Import/ export agent 4. Warehousing a. Type b. Location A. Retail Distribution Harnn and Thann will open in three outlets in Germany, one outlet in each city/town Aachen, Munich, and Baden-Baden. When the products have arrived at the airport, a delivery truck will transport the products to the retail stores. There will be no middleman in terms of warehousing. A trucking company will be picked after a bidding session to transport the products. 1.6 Price determination Price of Harnn and Thann’s products for exporting to Germany need to be calculated in detail as when it comes to international business, it is not only the cost of raw material, but it also has additional costs that need to be included such as cost of shipment, cost of transportation, Insurance costs, all handling expenses as well as custom duties, Import taxes and VAT etc. Moreover, the company needs to ensure that the products’ margins are decent and hence price will be set according to the level of market segment. 1.7 Terms of sale In term of sale, Harnn and Thann use Cost, Insurance and Freight or the so called CIF which has an agreement that the cargo insurance and delivery of goods to the named port of destination (discharge) at the sellers expense. On the other hand, buyer will handle for the import customs clearance and other costs and risks of loss and damage. ( bmishipping.com/inco.html). This method has selected as the Head Quarter (Thailand) needs to ensure that retailer or distributors will pay the expenses and the especially, to make sure that the products are not spoiled by the time it is delivered to distributors’ hand. 1.8 Methods of payment Since Harnn and Thann has a plan to open outlets in Germany as well as distribution the products to suppliers or distributors, the method of payment will be done through Letter of credit (L/C) or Cash in Advance for those distributors which the commodities will be delivered once the payment have made and documents are completed. These modes of payment will help in reducing the risk of nonpayment due to the Bank guarantees. As for the outlets’ operation, Cash and Credit Cards will be used as modes of payment. II. Pro forma financial statements and budgets 2.1 Marketing budget 1. Selling expense 2. Advertising/ promotion expense 3. Distribution expense 4. Product cost 5. Other costs III. Resource requirements 3.1 Finances The financial resources of Harnn and Thann outlets in Germany in the first few years will be received from its Head Quarter in Thailand. After that, each of those outlets will be operated financially by its own profit. 3.2 Personnel Personnel resource is one of the most important resources requirements. In each outlet should consist of Outlet manager, Sale and Marketing Department, Administration and HRM department and operation teams with majority are local people in order to save cost and avoid challenges in hiring foreign staffs as well as language barrier as German language is used throughout the country. Thus, the total personnel should be up to 60 initially. 3.3 Production capacity Since Harnn and Thann use all the raw material and ingredients from its own mother company with a factory in Thailand, the production capacity is very challenging for them. However, the company is well prepared by forecasting the market demand and ensures that their production capacity is able to support high volume of products’ order. V. Conclusion According to Chin (2006) over 2500 people worldwide have already been chipped, with floodgates potentially about to open. While there is no doubt about the benefits for society and commerce in general this product is revolutionary and requires a significant cultural shift in South Africa to gain acceptance. This paper has performed a market audit and preliminary marketing plan drawing on the findings of socio-cultural and economic analysis completed in the previous assignment. We have taken the facts presented in the analysis identified problems and suggested solutions on how to address them. Ultimately we have identified the market and document how to go forward with introducing the product to the South African market once certain socio-cultural barriers are deemed to have been removed. Through this market audit and marketing plan, Blackberry is able to formulate well preparation strategies before implementing the real operational of sales and marketing subsidiary in Singapore based on the economical and socio-cultural analysis (summary in appendix 12 and appendix 13). During the first year, the marketing will focus on attracting people attentions and awareness; encourage trial or interest of the Blackberry brand by several marketing methods. In addition, the next years will be focusing on increasing the desire and purchasing that pilot the rises’ number of sales and profit. Therefore, eventually Blackberry is capable to be the smart-phone leader in Singapore, and in the same time embraces the Southeast Asia market. The scope for growth in the German leather industry is high. Tata international have to adopt the marketing strategies recommended to differentiate them from its competitors in international market. These marketing Mix strategies are to be followed to attain high relative market share and for the growth of the company. They should keep themselves aware of their competitors move and should react quickly to their actions. Should develop a good recognition to them in market and should rise to a leading leather exporting company in Germany. VI. References 1. german-business-partners.com/index.php?id=home 2. industry-park.de/eng/index.html 3. germany-tourism.de/ENG/nature_active_recreation/spa_vacation.htm 9. maersklogistics.com/sw35555.asp 10. maersklogistics.com/sw34805.asp 11. nordcapital.com/main/nca/en/impressionen/largest_ports.jsp 12. kompetenzcluster.org/fileadmin/vdidaten/Logistik/Fakten/Germany-Logistics-Hub.pdf 13. howtogermany.com/pages/spas.html 14. maersklogistics.com/sw34806.asp 15. Reference 1. Skrentny, J. D. (1993). Concern for the environment: A cross-national perspective. International Journal of Public Opinion Research. Extracted 26 June 2008. From: http://ijpor.oxfordjournals.org/cgi/content/abstract/5/4/335 2. Papadopoulos Heslop (1992) Product Country Images: Impact and Role in International Marketing. Extracted 25 June 2008. From: http://books.google.com.sg/books?id=z8PE4zEFSGkCpg=PA96lpg=PA96dq=foreign+product+acceptance+in+germanysource=webots=9zIXIpm4G6sig=uwW47zKnoPK4U2O26jJhNRZG1VMhl=ensa=Xoi=book_resultresnum=1ct=result#PPA96,M1 3. DW World (2008) Germanys Middle Class Shrinking Fast, Study Says. Extracted 26 June 2008. From: dw-world.de/dw/article/0,2144,3311197,00.html 4. Hartley, M. (2008) Aachen Travel Guide – An Introduction to Aachen, Germany. Extracted 25 June 2008. From: http://gogermany.about.com/od/greatdestinations/p/Aachen.htm 5. Munich (2008) Munich Germany. Extracted 23 June 2008. From: http://en.wikipedia.org/wiki/Munich 6. Wikitravel (2008) Baden-Baden. Extracted 27 June 2008. From: http://wikitravel.org/en/Baden-Baden 7. The World Fact Book. (2008) Germany. Retrieved on June 14, 2008 from https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html 8. Worldbank (2008) The World Bank, Key Development Data Statistics – Germany. Extracted 27 June 2008. From: http://web.worldbank.org/WBSITE/EXTERNAL/DATASTATISTICS/0,,contentMDK:20535285~menuPK:1192694~pagePK:64133150~piPK:64133175~theSitePK:239419,00.html 9. Harnn (2008) Harnn Story. Extracted 27 June 2008. From: harnn.com/store_location.php?zone=thai 10. Thann (2008) Corporate Philosophy. Extracted 27 June 2008. From: thann.info/ The political stability assured the distribution preferences in Singapore. Moreover, the government plays a major role in deciding and implementing economic development, which it is excellent. Blackberry will do direct export, which is the manufacturer undertakes the exporting rather than delegating the task to other agent distribution (Fletcher Brown, 2005). Direct distribution is done through blackberry web-store at www.shopblackberry.com. The customer who buy online may subscribe the solution from those three providers. However, with setting up the subsidiary office, either corporate or individual customer can directly contact the office to get information and purchase the products instead of buying online. They can subscribe the e-solution separately after the purchasing. For the retailer partner in Singapore who interested in selling blackberry product can directly contact the Singapore’s subsidiary office to make an order. After that, BlackBerry in Singapore will send the products ordered from manufacturer in Canada to blackberry’s warehouse in Singapore. After that the devices are checked, the retailer may collect it from the office or directly from the warehouse Research Papers on Harnn and Thann Marketing PlanAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasPETSTEL analysis of IndiaAppeasement Policy Towards the Outbreak of World War 2Incorporating Risk and Uncertainty Factor in CapitalOpen Architechture a white paperRiordan Manufacturing Production PlanAssess the importance of Nationalism 1815-1850 EuropeInfluences of Socio-Economic Status of Married Males

A Dolls House Essay -- A Dolls House Essays

Ibsen said that his mission in life was to â€Å"Inspire individuals to freedom and independence† which was shown throughout the play A Doll House. Since he wrote modern theatre, the characters were real and audiences could relate to them. He particularly questioned the role of men and women during his time. Ibsen used A Doll House to motivate women so they would seek more power and freedom in their relationships. Audiences could then look up to characters such as Nora and Mrs Linde whom were independent, some what ahead of their times. Ibsen’s purpose was to not only to enlighten women of their unfair status but also to make the men understand women are much smarter than what they think. His goal was to change these attitudes of all humans so equality could be reached. By 1878-79, when A Doll House was written, women’s rights had become a burning issue. People such as John Stuart Mill who wrote The Subjection of Women (1869) were one of the first to raise these issues and could be seen as an early feminist. They raised question as to whether the female role was fair. Before then, women were very submissive and had little opportunities. They were unable to have a job and were expected to do household duties and take care of the children. Men were the dominant ones but the women knew no different. For the few who could see this inequality, they were seen as ‘unfeminine’ as they were thinking for themselves, which is something only a man would do. Ibsen would be on their sides and tried to express that it was all right, through his characters. Nora plays upon her innocence and helplessness at the beginning to achieve things, being the typical stereotype of women in this time. â€Å"Oh, please, stand up for themselves. They were unlike the stereotype in which women were made into and took responsibility for their actions. The play would make people think and discuss these roles of men and women and even question the values of society. Ibsen hoped he would make women realise they deserve a choice as to whether they want to marry and to be equal with men. Bibliography Mills, John Stuart 1860, The Subjection of Women, Prometheus Books, New York â€Å"Ibsen- woman’s rights† 2005 http://www.unesco.org/webworld/mdm/2001/fr/ibsen/form.html, 24/04/05 â€Å"A Doll House- Ibsen† 2005 http://www.novelguide.com/ADoll'sHouse/themeanalysis.html 24/04/05 â€Å"Woman’s right and roles† 2005 http://www.unesco.no/kommunikasjon/hukommelse/ibsen.html. 24/04/05 â€Å"Woman’s Liberation, Ibsen† 2005 http://www.international-relations.com/cm3-2/Feminismweb. html 24/04/05

INTERVIEWS Essay Example | Topics and Well Written Essays - 500 words

INTERVIEWS - Essay Example However, some health educators are employed with a bachelor’s degree in health education or other fields like sociology, anthropology, and at least two years work experience in the field of health. Additionally, health educators are required to always continue learning in order to increase or maintain their professional skills. The health teachers who accept to become Certified Health Education Specialist (CHES) normally develop some pride and accomplishment according to the NCHEC. The CHES helps to discover ones skills and knowledge enabling the employers to identify the qualified personnel. To be in a health field, it is important to have several skills that can boost your work. It is important to have communication skills. This helps while presenting educational information to different groups of people. Secondly, it is necessary to consider leadership skills. Leadership skills are mainly needed while coordinating and directing your work or others. Additionally, for planning purpose, organizational skills are needed. According to my knowledge, there are very many responsibility and duties of a health teacher. Most health workers work at places such as community civic centers and high schools to educate people in health matters. For instance, they teach about the importance of adopting a healthy lifestyle, using the available health services and avoiding health emergencies from occurring frequently. Additionally, the main requirements needed of a health teacher are planning and directing health learning programs and lectures for companies, schools and community groups. The main task is to develop health goals with the students and help in promoting good health and varies ways of protecting or preventing diseases. Furthermore, the professionals are required to prepare and distribute educational materials on health matters. These matters may include: drug abuse and smoking, sexually

Modern Public Health emphasises the importance of public involvement Essay

Modern Public Health emphasises the importance of public involvement. Critically and creatively analyse relevant literature to explain ways in which practitione - Essay Example Institute for Health Research â€Å"which aims to promote and support active public involvement in NHS, public health and social care research.† The group believes Specific organization†(Department of Health, 2006). Because people are involved in making decisions about their own health care and that of those they are close to, practitioners can be instrumental in identifying the needs of the public in which it serves. Goals of the new system are to develop a â€Å"health and social care system planned around the needs of individual people and those of the community,† create services that are â€Å" flexible, responsive, open to challenge, accountable to communities and constantly open to improvement,† and lastly, â€Å"assign decision making to the local level†(DH, 2006). Practitioners should encourage and collaborate with educators locally to provide health topic information to the youngest of the public population who will one day become the leaders and major influence in the lives of others. Even at the youngest levels, children are capable of absorbing and processing large amounts of information. One forum or place for health services that is becoming increasingly common is the workplace. The public is generally aware of job stress, health and safety risks and general employment practices that are unhealthy. Practitioners can also encourage local employers to become involved in the health education process, as an integral part of the particular workplace. Practitioners can then make recommendations for changes in processes or policies that encourage better physical and mental health, fewer workplace injuries and less time taken from work. Practitioners should be open to workplace complaints that those they serve provide. They can become advocates by addressing such diagnostic tools developed to assist them. This is a great way to influence the public and involve them in decision making processes. Allowing residents of a particular geographic area to

Exploring Schizophrenia Essay -- Psychology Mental Disorders Neurology

Exploring Schizophrenia Schizophrenia which affects approximately 1 percent of the population, usually begins before age 25 and persists throughout life. The illness is a life long debilitating condition for about 40% of patients and is enormously costly in both social and economic terms. Despite the presence of delusions, hallucinations and cognitive impairment which characterize the illness, overall life expectancy is not altered (although there is a significantly increased risk-of suicide in the early years). Schizophrenia is usually viewed as a functional psychosis, a label which implies that the symptoms arise from the disorderly activity of neurons without accompanying anatomical and pathological alterations of brain structure. This view is due to the failure of pathologists to find convincing pathological changes associated with the disease in the first seven decades of the century. Over the last ten years things have changed considerably. Recent CT and MRI scan, and also postmortem studies show that various brain areas of schizophrenic patients are altered. HISTORY The two key people in the history of Schizophrenia were Emil Kraepelin and Eugene Blealer. Kraepelin organized the seriously mentally ill patients by three diagnostic groups: dementia praecox, manic depressive psychosis, and paranoia. Kraeplin?s description of dementia praecox emphasize a chronic deteriorating course, in addition to including such clinical phenomena as hallucinations and delusions. Kraepelin reported that approximately 4% of his patients had complete recoveries and 13% had significant remissions. The term "manic depressive psychosis" identified patients who experienced episodes of illness separated by virtually complete remissio... .... C., Caroff, S.. Dann, R., Silver, F. L., Saykin. A/ J., Chawluk, J. B., Kushner, M., Reivich, M. Regional brain function in schizophrenia. Arch. Gen. Psychiatry, 44:119, 1987- Grebb, J. A., Weinberger, D. R. and Wyatt, R. J. Schizophrenia. In Diseases of the nervous system, A. K. Asbury, G. M. McKhann, W. I. Mcdonald, editors, Vol. 2. W. B. Saunders, Philadelphia, 1986. Hamilton, M. Fish?s Clinical Psvchopathology, ed. 2, Wright, Bristol, 1985. Henn, F. A., Naerallah, H. A,, editors: Schizophrenia as a Brain Disease. Oxford, New York, 1982. Naerallah, H. A., Weinberger, D. R. The Neurology of Schizophrenia, In Handbook of Schizophrenia, H. A. Nasrallah, editor, Vol. 1., Elsevier, Amsterdam, 1986. Roberts, G. W. and Bruton, C. J. Notes from the graveyard: neuropathology and schizophrenia. Neuropathology and Applied Neurobiology, 16: 3-16, 1990.

How and Why does Macbeth Turn from War Hero to Murderer? Essay

The tragedy â€Å"Macbeth† was written by William Shakespeare at the beginning of the seventeenth century. In that period, people were highly preoccupied by witchcraft. It was a controversial topic, as King James himself was interested in the issue. This Zeitgeist given, it seemed like a good way for Shakespeare to start his play in the spirit of three witches making predictions, as it would guarantee the tragedy’s appeal to the general public and the king. We are therefore presented, in Act 1, scene 1, with three witches in a deserted place. They plot to meet Macbeth and make predictions about the future. Some of the representative lines which potentially lie behind the further action are â€Å"Fair is foul, and foul is fair: / Hover through the fog and filthy air,† (Act 1, scene 1). One interpretation of this is the imminent change set to happen in the universe, the transition of the good into bad and the bad into good. The play is set during the battle between the Scottish army and Norway, around the beginning of the eleventh century. Some of the main characters of the play are real. Duncan I was King of Scotland in that period, one of his generals being Macbeth. What actually hapenned in the real world back then is very similar to the storyline. Macbeth killed the king, but eventually got murdered himself by Malcom, who was one of the king’s sons. The elementary difference between the play and history is the personality of the characters. The actual Duncan wasn’t very popular, while Macbeth ruled Scotland well. Initially, the character of Macbeth is introduced as a war hero, well respected by his fellows and as a man of honour, appreciated by the king himself who was at the same time his first cousin, â€Å"O valiant cousin! / Worthy gentleman!† (Act 1, scene 2). As the three witches make predictions about Macbeth’s future, that he will become thane of Cawdor and then king, he is reluctant and can’t believe his ears, challenging the witches’ reason, â€Å"But how of Cawdor? the thane of Cawdor lives / A prosperous gentleman; and to be king / Stands not within the prospect of belief,† (Act 1, scene 3). Despite this, he is interested to find out more, â€Å"Speak, I charge you,† showing that he is prepared to believe in the supernatural and deceive his own knowledge and conscience. After the earliest prophecy becomes true, the thought of murder crosses Macbeth’s mind for the first time, â€Å"If good, why do I yield to that suggestion / Whose horrid image doth unfix my hair, / And make my seated heart knock at my ribs, / Against the use of nature? Present fears / Are less than horrible imaginings: / My thought, whose murder yet is but fantastical, / Shakes so my single state of man that function / Is smothered in surmise, and nothing is / But what is not,† (Act 1, scene 3). Macbeth is scared of his own thoughts and what his conscience might make him do. Trying to escape the horrible situation of making a decision, he thinks that, if it is meant for him to be king, he doesn’t have to do anything himself, â€Å"If chance will have me king, why, chance may crown me, / Without my stir,† (Act 1, scene 3). Struggling with his conscience, Macbeth asks the natural elements to hide his ambitions, â€Å"Stars, hide your fires! / Let not light see my black and deep desires: / The eye wink at the hand; yet let that be / Which the eye fears, when it is done, to see,† (Act 1, scene 4). When lady Macbeth receives a letter from her husband, announcing his new title and the witches’ predictions, her reaction is cold and unexpected, portraying her as a villain of particular dimensions. In the subsequent soliloquy, she somewhat accuses Macbeth of being too good, by the notorious line, â€Å"†¦ yet do I fear thy nature; / It is too full o’th’ milk of human kindness,† (Act 1, scene 5). She then promptly decides to influence Macbeth to commit murder, â€Å"Hie thee thither, / That I may pour my spirits in thine ear,† (Act 1, scene 5) as she believes that what the witches have said is going to become true and is destined for the main character, â€Å"Which fate and metaphysical aid doth seem / To have thee crowned withal,† (Act 1, scene 5). As soon as Macbeth and lady Macbeth meet, she presents him with her ambitious plans. Initially, he’s firm about not willing to go on with the deed of murdering Duncan, â€Å"We will proceed no further in this business,† (Act 1, scene 7) realising that the king has honoured him very recently and it would be a good idea to take advantage of the respect he has earned from many people, rather than ending it so brusquely, â€Å"He hath honoured me of late, and I have bought / Golden opinions from all sorts of people, / Which would be worn now in their newest gloss, / Not cast aside so soon,† (Act 1, scene 7). It is impressive how little it takes for Macbeth to change his opinion. His wife plays the love, promise and manhood cards which prove to be winning, â€Å"Was the hope drunk / Wherein you dressed yourself? [†¦] From this time / Such I account thy love. [†¦] And live a coward in thine own esteem, / Letting â€Å"I dare not† wait upon â€Å"I wo uld†,† (Act 1, scene 7). Eventually, lady Macbeth persuades Macbeth to murder Duncan, â€Å"I am settled,† (Act 1, scene 7). Both the witches and lady Macbeth are extraneous elements from Macbeth’s point of view. He can’t control their existence and influences and, finally, he’s left with himself to decide what to do next. Only a weak mind could be manipulated by the witches and lady Macbeth, and having a weak mind is hardly an acceptable excuse for a respected character like Macbeth. Therefore, I believe it is ultimately his own fault for committing the deed and it was his corrupted mind that lead him from a prosperous gentleman to a horrid criminal.

Global Economic And Financial Crisis - 2519 Words

Many lessons were learned from the aftermath of 2008 global economic and financial crisis. One of them was the effect that foreign direct investments (FDI) had on the global economy, particularly on developing countries. By definition, an FDI is an â€Å"investment that involves some ownership and/or operating control. The foreign residents are usually multinational corporations (MNCs)† (Cohn 412). The market crash drastically altered the nature of FDI. After consistent growth between 2003 and 2007, investments in developed countries experienced a steep fall, suffering from about a 29 per cent drop. In contrast, investments in developing countries skyrocketed, peaking at an about 43 per cent increase (UNCTAD 2009). However, more revealing than the unexpected turn of events was the way FDI significantly affected, and was affected by the status of the global economy – showing further importance to one type of economic entity that naturally comes with FDI, multinational corporations. This paper will argue that the ever-constantly increasing presence and influence of MNCs prove that they are entitled to be considered as legitimate global political actors. Despite the considerable negative connotation that MNCs have garnered, their undeniable enormity and influence in generating the flow of FDI, their contribution in hastening the distribution of technology and knowledge throughout the globe, and their status as the absolute major player in modernization and globalization throughShow MoreRelatedGlobal Economic And Financial Crisis Essay840 Words   |  4 Pagesacceleration of overall economic growth over the past decade (until the onset of the global economic and financial crisis) has been accompanied by a significant acceleration in the growth of credit in the economy. This broad trend suggests that high economic growth has been accompanied by financial deepening. However, despite such expansion of the financial sector, increasing concern has been expressed on financial inclusion in recent years (Mohan, 2012)1. One of the key feature of financial deepening is thatRead MoreFinancial Crises And Its Effects On Global Economic Crisis1068 Words   |  5 PagesThe 2007-2008 Financial Crisis- Its Causes and the Involvement of the FED The financial crises that occurred in 2007-2008 had such a big impact on the world that it is now considered a global financial crisis (GFC) or global economic crisis. It is commonly believed that it began in July 2007 with the credit crunch; U.S. investors lost trust in the value of subprime mortgages which caused a liquidity crisis. This had the effect that the U.S. Federal Bank injected a large amount of capital into theRead MoreGlobal Financial Crisis And Its Impact On Economic Policy And Outcomes1402 Words   |  6 PagesFinancialisation is the process in which financial institutions/markets increase in size and gain greater influence over economic policy and outcomes (Palley, 2007).Another link to financialisation is high degree of leverage. This is because with leverage, you can get a loan for 9/10s of the money, so you only need a small portion, and you are able to make lots of profit. Leverage is linked to financialisation in a sense that if it works, you get lots of profit with a working system, however if itRead MoreImpact Of The Economic Disruptions Caused By The Global Financial Crisis Essay1266 Words   |  6 Pagesfrom 2007 to 2009 to ensure inclusion of the effects of the economic disruption caused by the global financial crisis in their study of SCRM and resilience. Academic studies follow significant events. For instance, peaks in published scholarly journal articles on SCRM occurred following disruptions, in 2004 following 9-11 and again in 2009 following the global recession (Ghadge et al., 2012). Data required for variables Company financial information from annual reports will deliver required data toRead MoreEssay on The Impact of the Global Financial Crisis on Economic Growth4072 Words   |  17 PagesEconomic growth The impact of the Global Financial Crisis on economic growth As a result of the global recession, Australia’s GDP was forecasted to contract by 0.5% in 2009-10 in comparison to other advanced economies which were expected to contract by 3.75% in the same year. However minor the reductions in GDP, it was evident that Australia was not exempt from the global recession although is better placed and is expected to perform better than almost all other OECD economies. The global recessionRead MoreNarrative Interview : The Global Economic Climate During The 2008 Global Financial Crisis ( Gfc )1083 Words   |  5 Pagesfather, James Trainor as the ideal candidate to provide a comprehensive recount of the global economic climate during the 2008 Global Financial Crisis (GFC). And how his experiences of economic fluctuations and policies during the GFC changed his perspectives and understandings of macroeconomic decisions, as well as their effects on the modern world. At the time of the Global Financial Crisis, James was the Global Head of Employ ment Tax for the Macquarie Group, one of Australia’s largest investmentRead MoreGlobal Financial Crisis : A Social And Economic System Driven By Network Technologies3327 Words   |  14 PagesRachel Botsman, defines collaborative consumption as â€Å"a social and economic system driven by network technologies that enable the sharing and exchange of assets from spaces to skills to cars in ways and on a scale never possible before† (2012). In this peer economy access is as convenient as ownership, which is attractive to many for economic, environmental, and lifestyle reasons. In the aftermath of the global financial crisis, hundreds of companies have been founded to facilitate peer-to-peerRead MoreThe Problem Of Global Financial Crisis1122 Words   |  5 Pagesreceivables and other financial assets are pooled together, with their cash flows or economic values redirected support payments on related securities.† â€Å"Securitization first emerged in the 1970s with the sale of securities backed by residential mortIn the 21st century, economic problems have incurred an increasing number of people s attention as the economic develop rapidly, and these problems are usually caused by human themselves. For instance, the occurrence of Global Financial Crisis (GFC) in 2007Read MoreThe Global Financial Crisis Of Broward College920 Words   |  4 PagesResearch Paper: The Global Financial Crisis Michelle Beira Broward College There have been few financial crises in the United States. The Global Financial Crisis of 2008 to 2009 was the most recent and before that was The Great Depression of the 1930s. The Global Financial Crisis actually began in 2007 when prices of homes tanked. It not only affected the U.S. but it also affected economies overseas. The entire investment banking industry, some of the biggest insurance companies, enterprisesRead MoreFinancial Crisis Of A Single Country1671 Words   |  7 Pages Table of Contents Summary 2 Financial crisis 3 Impact of financial crisis 4 Effect of financial crisis on different on the economies of different countries 5 Mathematical problems 6 Conclusiom 8 References ..................................................................................................................................................9 Summary Financial crisis has long been a part of global economic recession throughout the history. Here, the purpose of this assignment